Understanding Marketing for Managers

Understanding Marketing for Managers

Who is this course for?

A practising or potential first line manager wishing to develop knowledge and understanding.

What are the benefits of attending this course?

The essence of marketing is about getting the right product to the right person, in the right place at the right time. The focus on the customer is vital if we are to harness customer satisfaction as a part of the marketing mix. This course will introduce you to the basics that a manager should know in the business environment.

What is covered during the course?

  • Defining Marketing
  • The Marketing Mix
  • Differentiation and the USP
  • Branding
  • Product Lifecycles
  • Advertising
  • Segmentation
  • PR
  • Market Research
  • CRM
  • Sales

What skills will you come away with?

By the end of the session you will understand the basic marketing concepts and its relevance for the organisation. You will be able to identify key elements of an organisations marketing strategy and conduct a simple SWOT analysis in the marketing context.

If you would like more information or to attend this course, please enquire below.

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GB Training Ltd

Wynner House
143 Bromsgrove St
Birmingham
West Midlands
B5 6RG

T: 0121 622 4218
E: enquiries@gbtraining.org.uk
Safeguarding concerns (in confidence): safeguarding@gbtraining.org.uk